Head of Marketing
Description:
We are looking for a head of Marketing to work across various brands and product channels. He or she will be responsible for a content-driven digital marketing strategy across multiple websites, blogs, and social media channels. Our ideal candidate has a good base of technical marketing skills, cross-functional and communication skills, and is able to speak and write at a fluent level in both Mandarin Chinese and English. They know how to manage a team, develop and nurture talent - and set a high bar for execution. They know how to define marketing strategies, and execute and measure them. They are excited to get in on the ground level of a new and rapidly growing software business. Experience with technical services, QA, and game industries is a benefit. Currently, our clients are in several global industries. We are a specialized software provider who provides a mix of software testing, cloud services and consulting.Key Responsibilities:
- Developing and maintaining a content creation process. Primarily “awareness” and educational content, research, and industry insights.
- Owns results for all components of the acquisition funnel. Awareness, engagement, action.
- Responsible for marketing budget planning and compliance
- Developing campaigns and strategies across multiple inbound and outbound channels, including:
- Web Content
- Blog
- Marketing
- SEO
- SEM
- Social Channels
- Sales Materials
- Events and Conferences
- Defining KPI’s, OKR’s and tracking team progress
- Analyze Client behavior and develop key personas
- Monitor industry trends and challenges.
- Work closely with the leadership team to define product and commercial strategies.
Technical Skills required:
- Experience defining briefs and developing web content
- Experience with SEO + Content marketing
- Experience with Social Media Marketing
- Excellent written and verbal English skills
- Management/leadership skills
- Project management experience and attention to detail
- Ability to define and analyze important web metrics that support business goals
- Experience with WordPress / Joomla / Drupal or other CMS systems
- Experience with Design tools such as Figma or equivalent
- Experience with Paid Social and Paid Search campaigns
- Experience with build and release automation.Paid Social
- Bachelor's degree in Marketing, Communications, or a related field
- Experience in a small team/startup environment
Soft Skills required:
- Fluency in English (equivalent to TOEIC 900+)
- CreativityHighly
- Organized
- Presentation Skills