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Head of Marketing

Head of Marketing
We are looking for a head of Marketing to work across various brands and product channels. He or she will be responsible for a content-driven digital marketing strategy across multiple websites, blogs, and social media channels. Our ideal candidate has a good base of technical marketing skills, cross-functional and communication skills, and is able to speak and write at a fluent level in both Mandarin Chinese and English. They know how to manage a team, develop and nurture talent - and set a high bar for execution. They know how to define marketing strategies, and execute and measure them. They are excited to get in on the ground level of a new and rapidly growing software business. Experience with technical services, QA, and game industries is a benefit. Currently, our clients are in several global industries. We are a specialized software provider who provides a mix of software testing, cloud services and consulting.
Key Responsibilities:
  • Developing and maintaining a content creation process. Primarily “awareness” and educational content, research, and industry insights.
  • Owns results for all components of the acquisition funnel. Awareness, engagement, action.
  • Responsible for marketing budget planning and compliance
  • Developing campaigns and strategies across multiple inbound and outbound channels, including:
  • Web Content
  • Blog
  • E-mail
  • Marketing
  • SEO
  • SEM
  • Social Channels
  • Sales Materials
  • Events and Conferences
  • Defining KPI’s, OKR’s and tracking team progress
  • Analyze Client behavior and develop key personas
  • Monitor industry trends and challenges.
  • Work closely with the leadership team to define product and commercial strategies. 
Technical Skills required:
  • Experience defining briefs and developing web content
  • Experience with SEO + Content marketing
  • Experience with Social Media Marketing
  • Excellent written and verbal English skills
  • Management/leadership skills
  • Project management experience and attention to detail
  • Ability to define and analyze important web metrics that support business goals
  • Experience with WordPress / Joomla / Drupal or other CMS systems
  • Experience with Design tools such as Figma or equivalent
  • Experience with Paid Social and Paid Search campaigns
  • Experience with build and release automation.Paid Social
  • Bachelor's degree in Marketing, Communications, or a related field
  • Experience in a small team/startup environment
Soft Skills required:
  • Fluency in English (equivalent to TOEIC 900+) 
  • CreativityHighly
  • Organized
  • Presentation Skills